Thoughtstorm

Jul 18
2015

The Worst Nightmare: Rolling out Collaboration Platforms that No One Uses

Boat_race_chundanThinking of rolling out a collaboration platform to the entire organization? Think again.

Do you really need to roll it out to everyone at one go? Do you fear that people may not use it? To reduce your risks, here are some points you could follow:

 1. Do Not Roll it Out to Everyone—Create a Plan

 As we plan the creation of a collaborating organization, it’s important to note that a company-wide implementation of a collaboration platform at one go may lead to chaos. It may intimidate users, or people may question the use of it.

Instead of rolling out the platform to the entire organization, it’s best to identify high energy teams and start on a trial and improvisation basis with them. As and when teams or communities successfully collaborate, the network of people and teams on the platform can be increased. Creative methods can be used to get people interested in the platform.

2. Share Success Stories

​If you roll out to a limited audience, there will be a buzz around your platform. Follow up on how this audience is using the platform. Improve it based on their feedback.

And remember to share the success story with the next group to who the platform will be rolled. The more convincing your success stories, the more people you’ll motivate to participate in your organization’s knowledge network.

3. Strategize, Such that People Engage With the Site in the Long Term

As Daniel Pink says, people have an internal drive to learn and to contribute. What the organization needs to provide them is a purpose and some form of autonomy. To provide autonomy, it’s best to allow the collaboration platform to be an initiative that is run by the employees.

Community leaders play a crucial role in defining the purpose, and often times they need to be trained on guiding and running a community.

4. Involve the Leaders of the Organization

As organizations spread across the world, and interaction amongst culturally diverse teams becomes indispensable, leaders need to positively promote collaboration. They can do this by setting an example and contributing regularly to the knowledge network.

5. Train to Activate the Right Brain

As Daniel Pink points out, a collaboration platform should be the right brain of an organization, promoting the capacity to, “synthesize rather than to analyze; to see relationships between seemingly unrelated fields; to detect broad patterns rather than to deliver specific answers; and to invent something new by combining elements nobody else thought to pair.”

It’s crucial to make people see the purpose of the platform and to help them actively understand how collaboration plays a role in their work. This can be done through training.

 

Image Reference: Image Reference: Challiyan at ml.wikipedia [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons



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